Switchboard LGBT+

Deloveroo 2021

This year, we’re extending our celebrations beyond Pride Month to show our continued allyship with LGBTQ+ communities, working with those in the Deliveroo network and beyond to help create permanent, positive change.

In June, we launched the deLOVEroo School for Allies, an ever-evolving site dedicated to learning about LGBTQ+ history and why allyship matters.

Customers will also be able to spot our riders in the streets wearing a new Pride rider kit adorning our new Deliveroo Progress logo. This was inspired by the incredible Daniel Quasar, who designed the Progress Pride flag and who has also designed a selection of free DeLOVEroo bag artwork for our riders.

We’re also excited to launch another initiative in partnership with Daniel Quasar and Switchboard LGBT+. To help bring conversations around gender and inclusivity to the table we’ve created a twist on the nostalgic alphabet soup. This new soup will only feature the letters from LGBTQQIAAP, helping to raise awareness for and celebrate the broad spectrum of identities.

With Switchboard LGBT seeing a rise in calls by 42% from transgender and gender non-conforming people during the lockdown period, we’re hoping to spark further conversation around the table and across the UK – #PrideEveryMonth

The cans are available from 23 June 2021 – 12 September (or until sold out), exclusively through Deliveroo Editions in London, Manchester, Brighton, Leeds and Cambridge. Each can cost £1 and 100% of proceeds will be made to Switchboard LGBT+ charity.


“Deliveroo is proud of its continuing support for the LGBTQQIAAP community. Pride 2021 is about embracing inclusivity and we are delighted to continue our show of support for the community with this tasty, but most importantly necessary soup that celebrates and increases awareness of the broad spectrum of identities. We hope it’s a conversation starter at the dinner table in many homes across the UK and that it encourages those who need support to reach out.”

Busi Sizani (she/her), Global Head of Diversity & Inclusion at Deliveroo