For The Midwives

In life, some deliveries are more important than others, like those carried out by our ultimate delivery heroes – the midwifery teams in our NHS.

That’s why, in 2019, we and our customers raised just short of £100,000 for NHS midwives through a campaign we called, “Second Best Delivery.”

Working closely with University College London Hospital (UCLH), we followed the story of one of the midwives (thank you Katy), over the Christmas period: one of the busiest times of the year.

We approached a number of famous faces who had benefited from the hardworking NHS service to help share and support the campaign. Mum and presenter, Colleen Rooney loved the content and readily agreed to tweet the campaign, very quickly re-tweeted by famous faces including Kirsty Gallagher, Gemma Collins, Izzy Judd, Zoe Hardman and Natalie Pinkham.

The campaign helped us raise almost £100,000 for NHS midwives.

"We’re so happy to shine a light on our incredible midwives - the everyday heroes that make up the UK’s best delivery service."

Will Shu, Founder and CEO at Deliveroo