Our riders cycle and drive through UK streets every day – so we’re uniquely positioned to highlight missing people in our local communities.
Working with Missing People UK and local police, we launched the Ride to Find operation in 2018, putting the faces of missing people on the delivery bags of over 500 Deliveroo riders across major UK cities.
In our first year of working together, we were proud to have delivered an 18% uplift in traffic to the Missing People UK site and to date, we have helped return five people to their family or friends.
Our riders are encouraged to sign-up to the Missing People UK text alert service. This increased the amount of respondents by over 2000% during our first year together.
Our customers can also make a donation to the charity through the Deliveroo app – and we are proud to have contributed over £30,000 to Missing People UK, before any customer donations were added.